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Joining an established blogging site like Live Journal, WordPress or Blogger has plenty of advantages, especially for the blog novice. Sites that host a lot of different blogs often have very useful tutorials about building and updating your blog, and you are likely to encounter a very user-friendly software interface at an established blogging site. In addition, these sites provide a kind of instant community of fellow bloggers who can provide advice, insight, and feedback. These established sites often keep directories of their members, which can be great news for your traffic logs because it means that other bloggers on the site will find out about your pages.
However, there are also some downsides to linking up with a large blogging site. By posting within the established templates of a site like blogger, you run the risk of having your blog look and feel like everybody else’s. The blogging movement is very much about the creation of distinctive sites and the development of individual voices, so it makes plenty of sense that many bloggers would shy away from the cookie-cutter look and feel that these blogging sites often promote. Many bloggers feel that the content of a blog is what makes it distinctive, not the look of the blog, but many members of the blogging community feel that the visual impact of a blog should match the originality of the writing.